Client: Red Bull Company Ltd
Project Manager: Nick Ellrich
Photography: Red Bull Content Pool
Project Manager: Nick Ellrich
Photography: Red Bull Content Pool
Red Bull Foxhunt turns the traditional notion of a Foxhunt upside down, and has the Fox – World Champion & Red Bull athlete Rachel Atherton – chasing down the hounds – 200 female downhill mountain bikers, in an all-female DH race. I was commissioned by PickNick Ltd to help produce site branding for the event along with a participant booklet and jersey's for the riders to wear during the race.