Nurture Apparel

Existing to nurture nature. Nurture Apparel is a sportswear brand for nature lovers, helping them train in style while giving 10% of each sale to an animal welfare charity, facilitating the improvement of the lives of animals across the planet.

After a deep brand discovery journey, identifying competitors, target demographics and position statements, we got to delve into the fun part of branding. Exploring a number of avenues before landing on a 'Clean Nature' approach. Clean, minimal and stylish, akin to other sportswear brands with steamlined, athletic logos but highlighting the focus on nurturing nature from the get-go.

Client: Nurture Apparel